With mobile technologies booming one after another Symbian,Palm Pre, Apple iPhone, Android, Blackberry, Windows Mobile, the mobile application develelopment market is surely dynamic and volatile. Every year 1 or 2 more technologies come up with either their upgraded version or all together new platform. BREW by QUALCOMM in same way is is an application development platform, especially for CDMA mobile phones.
BREW provides the high quality mobile application solutions, and offers an extremely sophisticated services and applications for modern hand-held devices. BREW, which is popular for the wireless and telecommunication products, also offers application development platform for CDMA handsets. Now even smart developers started using it for different air systems including GSM/GPRS.
BREW provides following advantages for consumer:
1. High Quality Applications over the Air
2. Instant Messaging and Location based Services
3. Personalize your Mobiles
4. New Range of Applications
Technology:
BREW-enabled handsets can be developed in C or C++ using BREW SDK.Java applications are also supported if the handset has a Java Virtual Machine available For testing applications during the development process.
For testing purpose, BREW applications can be transferred using a USB or serial cable to any BREW-compatible handset using BREW AppLoader from Qualcomm.
Market:
Application development does take less time in BREW, but due to its certification requirement it take longer time to get into market. This certification process may be perceived as an advantage by established software developers because the difficulties associated with testing and development costs create a high cost of entry to developers with low budgets and little time, resulting in less market dilution.
Currently, most developers choose to support both Java ME and BREW, or only Java ME. Java ME may offer a lower cost to market because most carriers allow non-certified Java ME applications to run on their phones. Java ME is widely used in Europe, while BREW is primarily used in the U.S. and Japan. Even in the U.S., Java ME phones have a larger market share than BREW enabled phones. One of the initial advantages of BREW was that Verizon made it easy to purchase applications from the phone, while most Java ME carriers did not. However, most carriers of Java ME phones now offer easy-to-access purchasing portals.
There are now commercial technologies to fully automate porting from Java ME to BREW. This reduces the entry barrier to produce BREW applications by eliminating the need to develop two versions of the same application in both Java and C/C++.
Deals:
On May 28, 2008, Qualcomm and Adobe announced a partnership to integrate Adobe Flash Lite as a supported user interface on BREW.
The global technology giants like Microsoft and Sun Microsystems are already making substantial efforts and investments to woo Indian software developers to work on BREW platforms. This helps these companies to keep the flow of skilled resources (on their platforms) in the software job market, making it easier and cheaper for the software companies to develop applications on their platforms.
BREW is also spreading its wings in the Indian mobile service market. Tata Teleservices that offers CDMA based services, has announced that the company will be offering BREW applications to its customers.
Reliance Infocomm, another CDMA operator, is also expected to announce the launch of BREW applications soon.
Tata Teleservices’ launch of BREW-based products and services will enable its mobile customers to use BREW phones to download games wirelessly, ring tones, communication, e-mail and business-focused applications, virtually anytime, or anywhere. The flexibility of the BREW solution also gives Tata Teleservices the ability to differentiate its service from multimedia messaging services, Web browsers and customised user interfaces.
So with growing mobile market and competition over developing quick, user friendly, extendable applications, BREW is surely a technology to lookout for in coming up years.
BREW provides the high quality mobile application solutions, and offers an extremely sophisticated services and applications for modern hand-held devices. BREW, which is popular for the wireless and telecommunication products, also offers application development platform for CDMA handsets. Now even smart developers started using it for different air systems including GSM/GPRS.
BREW provides following advantages for consumer:
1. High Quality Applications over the Air
2. Instant Messaging and Location based Services
3. Personalize your Mobiles
4. New Range of Applications
Technology:
BREW-enabled handsets can be developed in C or C++ using BREW SDK.Java applications are also supported if the handset has a Java Virtual Machine available For testing applications during the development process.
For testing purpose, BREW applications can be transferred using a USB or serial cable to any BREW-compatible handset using BREW AppLoader from Qualcomm.
Market:
Application development does take less time in BREW, but due to its certification requirement it take longer time to get into market. This certification process may be perceived as an advantage by established software developers because the difficulties associated with testing and development costs create a high cost of entry to developers with low budgets and little time, resulting in less market dilution.
Currently, most developers choose to support both Java ME and BREW, or only Java ME. Java ME may offer a lower cost to market because most carriers allow non-certified Java ME applications to run on their phones. Java ME is widely used in Europe, while BREW is primarily used in the U.S. and Japan. Even in the U.S., Java ME phones have a larger market share than BREW enabled phones. One of the initial advantages of BREW was that Verizon made it easy to purchase applications from the phone, while most Java ME carriers did not. However, most carriers of Java ME phones now offer easy-to-access purchasing portals.
There are now commercial technologies to fully automate porting from Java ME to BREW. This reduces the entry barrier to produce BREW applications by eliminating the need to develop two versions of the same application in both Java and C/C++.
Deals:
On May 28, 2008, Qualcomm and Adobe announced a partnership to integrate Adobe Flash Lite as a supported user interface on BREW.
The global technology giants like Microsoft and Sun Microsystems are already making substantial efforts and investments to woo Indian software developers to work on BREW platforms. This helps these companies to keep the flow of skilled resources (on their platforms) in the software job market, making it easier and cheaper for the software companies to develop applications on their platforms.
BREW is also spreading its wings in the Indian mobile service market. Tata Teleservices that offers CDMA based services, has announced that the company will be offering BREW applications to its customers.
Reliance Infocomm, another CDMA operator, is also expected to announce the launch of BREW applications soon.
Tata Teleservices’ launch of BREW-based products and services will enable its mobile customers to use BREW phones to download games wirelessly, ring tones, communication, e-mail and business-focused applications, virtually anytime, or anywhere. The flexibility of the BREW solution also gives Tata Teleservices the ability to differentiate its service from multimedia messaging services, Web browsers and customised user interfaces.
So with growing mobile market and competition over developing quick, user friendly, extendable applications, BREW is surely a technology to lookout for in coming up years.
No comments:
Post a Comment