Tuesday, April 27, 2010

Best Commercials !!

IPL just got over. It was like a national event, which had more TRP than any other TV program in Indian TV history. All the advertising punters put up their brains together to get maximum viewers attention. There were lot of TV commercials launched during this IPL season. Electronic items, cars, bikes, soft drinks, banks, telcom-providers, mobiles, etc. companies aired lot of commercials but only some ads just impressed you with their creativity and presentation.
Here is my take on the commercials aired during IPL. Top 5 ads during IPL according me are:

5. Zoozoo (Vodafone)
In last last year IPL, this was undoubtedly the best ad in the season. Vodafone has always came up with catchy ads with different characters involved in the ad. Initially a small puppy was a brand ambassador for Vodafone and now zoozoo (white,lovely creatures with ballooned bodies and egg heads) portraying extremely different characters who will immediately catch your attention. This IPL, again I had expected something innovative and creative from Vodafone but was disappointed. Nevertheless zoozoo ads are still top ads and cool to watch !!

4. Docomo (Tata)
Docomo too came up with lot of ads but this one specially caught my attention. A simple ad with no stars and only expenses during ad would be tattoo on the girls back, the ad simply leaves smile on your face when ending. The ad goes like ..
A girl asking her mother nervously, "I want to show you something." As the mother looks on, she shows her the tattoo on her back.The mother looks at it surprisingly.Instead of scolding her, she compliments her daughter for the tattoo.The ad ends up with tag line: Hear what you want to hear. Now with My Song hear your tune when you call.

3. Airtel
There were series of ads air by Airtel during this IPL season with Sharman Joshi playing lead in all of them. A bubbly acting by Sharman has really lifted the bars for these ads. Simple but connecting with day today life, these ads are connecting with junta. Asking money from father, Bargaining with a salesman, asking girlfriends brother to give her the phone at night etc. these ads are short and entertaining. One of the ad goes like ..
Sharman Joshi tries to bargain with the salesman as he tells him "Main Delhi se aaya hun". Thats's when he gets a call from his mother.He tells his mother that the salesman is not ready to offer any discounts. Sharman offers his phone to the salesman so as to make him speak to his mother. But the salesman refuses.His mother suggest 1200 as the price for the saree but the salesman refuses yet again. Thats when the salesman tries to stop him and speaks to his mother on phone.Having handed over his mother's phone to the salesman, Sharman looks too sure to crack the deal. The ad ends with the tag line: "Baat karne se hi baat banti hai!".

2. Oongli Cricket (Idea Cellular)
With new Idea of oongli cricket, Idea Cellular came up with some of the really funny and short commercials in this IPL. With 'Sirji', - Abhishek Bachchan, as Idea brand ambassador , these series of ads interestingly have highlighted some intriguing statistics about cricket matches being played. With some of the quirky question asked by Sirji and the reply for it by a peon makes these ads interesting. The ad involves only 3 characters. AB as Boss, one peon and a secretary (Useless, but sexy for some viewers). The ads start with the Idea oongli cricket questions like - "Aaj ke match mein cheerleaders kitne baar nachengi?" "Aaj ke match mein kitne stumps tutenge?", "Aaj ke match mein player kitni baar bhagwan ko yad karega?", "Aaj ke match mein kitni baar batsman bat change karege?" and smart, innocent replies by the peon make these ads must watch.

1. Rotomac Pen
This one is tricky. Some people surely would consider this as the worst ad during this IPL season, but dont know why I like this ad alot. When I saw this ad for the first time, I did not get what the ad is all about and criticized it alot. Now wenever this ad comes I have a great laugh. The ad is simple with double meaning involved in it. Spanning for not more than 10 seconds, the ad would have been made in less than 1000 bucks, with no big star involved and no big set up.
Ad goes like...
Its raining at back and a daunting figure (gunda) asks a modern dude .. "Kya karoge ..... Likh kar?", the dude replies "Kya karenge ...... Likh kar phad denge" .. and the rotomac pen is shown. Surely unable to grasp at first go but if you know the other meaning of "Phad denge", its a good watch :)

2 comments:

Paritosh Chaube said...

Nice work.. n the topic is pretty refreshing! The "Tattoo" ad is certainly a revolution in its own way.. fact that it catches the pulse of the nation by portraying the marked change in the attitude of parents towards their grown-up kinds! High time they've realized that anyways kids wont listen to them, so they can as well appreciate what they pursue! ;)

gurpreet said...

the rotomac ad is best one.
likhkar phad denge